Source: eMarketer, July 2022 - May 2023
Note: All years converted to US dollars using average 2022 exchange rates; includes airlines, car rental, hotels and resorts, cruises, destination marketing organizations; includes both leisure and business travel; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices; includes classifieds and directories, email, lead generation and mobile messaging
Additional Note: Digital ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. Travel includes airlines, car rental, hotels and resorts, cruises, destination marketing organizations; includes both leisure and business travel.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.