Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Note: represents activity on the Return Path platform, broader industry metrics may vary
Additional Note: missing rate = percentage of messages sent that are blocked at the gateway and never even make it to the spam filter; spam rate = percentage of messages sent that are delivered to the spam folder; inbox placement rate = percentage of messages sent that are delivered to the inbox
Methodology: Data is from the annual Return Path "Deliverability Benchmark Report." Data is based on more than 2 billion commercial emails sent from 17,000 commercial senders to 2 million consumer panelists worldwide on AOL, Google, Microsoft and Yahoo during each quarter. Return Path is an email solutions platform.
Powerful data and analysis on nearly every digital topic.