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Email Marketing Deliverability Metrics by Country, Asia-Pacific

TimeframeQ2 2018Q1 2019Q2 2019Q3 2019Q4 2019
Inbox placement rate
AustraliaMaximum of two rows can be charted.
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ChinaMaximum of two rows can be charted.
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Hong KongMaximum of two rows can be charted.
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IndiaMaximum of two rows can be charted.
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JapanMaximum of two rows can be charted.
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New ZealandMaximum of two rows can be charted.
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SingaporeMaximum of two rows can be charted.
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South KoreaMaximum of two rows can be charted.
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Asia-PacificMaximum of two rows can be charted.
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Missing rate
AustraliaMaximum of two rows can be charted.
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ChinaMaximum of two rows can be charted.
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Hong KongMaximum of two rows can be charted.
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IndiaMaximum of two rows can be charted.
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JapanMaximum of two rows can be charted.
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New ZealandMaximum of two rows can be charted.
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SingaporeMaximum of two rows can be charted.
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South KoreaMaximum of two rows can be charted.
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Asia-PacificMaximum of two rows can be charted.
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Spam rate
AustraliaMaximum of two rows can be charted.
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ChinaMaximum of two rows can be charted.
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Hong KongMaximum of two rows can be charted.
Deselect another chart icon to add this one.
IndiaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
JapanMaximum of two rows can be charted.
Deselect another chart icon to add this one.
New ZealandMaximum of two rows can be charted.
Deselect another chart icon to add this one.
SingaporeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
South KoreaMaximum of two rows can be charted.
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Asia-PacificMaximum of two rows can be charted.
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Source: Return Path

Note: represents activity on the Return Path platform, broader industry metrics may vary

Additional Note: missing rate = percentage of messages sent that are blocked at the gateway and never even make it to the spam filter; spam rate = percentage of messages sent that are delivered to the spam folder; inbox placement rate = percentage of messages sent that are delivered to the inbox

Methodology: Data is from the annual Return Path "Deliverability Benchmark Report." Data is based on more than 2 billion commercial emails sent from 17,000 commercial senders to 2 million consumer panelists worldwide on AOL, Google, Microsoft and Yahoo during each quarter. Return Path is an email solutions platform.

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