Deliverability Metrics
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Email Marketing Deliverability Metrics, UK
| Timeframe | Q2 2018 | Q1 2019 | Q2 2019 | Q3 2019 | Q4 2019 | |||
|---|---|---|---|---|---|---|---|---|
| Inbox placement rate | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Spam rate | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Missing rate | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: Return Path, March 2020
Note: represents activity on the Return Path platform, broader industry metrics may vary
Additional Note: missing rate = percentage of messages sent that are blocked at the gateway and never even make it to the spam filter; spam rate = percentage of messages sent that are delivered to the spam folder; inbox placement rate = percentage of messages sent that are delivered to the inbox
Methodology: Data is from the annual Return Path "Deliverability Benchmark Report." Data is based on more than 2 billion commercial emails sent from 17,000 commercial senders to 2 million consumer panelists worldwide on AOL, Google, Microsoft and Yahoo during each quarter. Return Path is an email solutions platform.
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