Performance Metrics
Collection Picker Arrow
Collections Picker Arrow

Email Marketing Performance Metrics, UK

TimeframeH1 2017H2 2017H1 2018H2 2018H1 2019
Open rate
22.37%
23.78%
22.54%
18.84%
18.39%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Click-to-open rate
16.58%
14.74%
14.93%
14.24%
14.45%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Click rate
3.71%
3.51%
3.37%
2.68%
2.66%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Unsubscribe rate
0.25%
0.30%
0.26%
0.20%
0.19%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: GetResponse

Note: represents activity on the GetResponse platform, broader industry metrics may vary

Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.

Become a Client
Powerful data and analysis on nearly every digital topic.