Performance Metrics
Email Marketing Performance Benchmarks, UK
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Email Marketing Performance Metrics, UK
| Timeframe | H1 2017 | H2 2017 | H1 2018 | H2 2018 | H1 2019 | |||
|---|---|---|---|---|---|---|---|---|
| Open rate | 22.37% | 23.78% | 22.54% | 18.84% | 18.39% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Click-to-open rate | 16.58% | 14.74% | 14.93% | 14.24% | 14.45% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Click rate | 3.71% | 3.51% | 3.37% | 2.68% | 2.66% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Unsubscribe rate | 0.25% | 0.30% | 0.26% | 0.20% | 0.19% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: GetResponse, August 2019
Note: represents activity on the GetResponse platform, broader industry metrics may vary
Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.
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