Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing
United StatesEmail Marketing Performance Benchmarks, UK
Open Rates
Collection Picker Arrow
Email Marketing Performance Benchmarks, UK
Overall
Collection Picker Radio
Performance Metrics
Collection Picker Radio
Deliverability Metrics
by Industry
Collection Picker Radio
Bounce Rates
Collection Picker Radio
Click Rates
Collection Picker Radio
Click-to-Open Rates
Collection Picker Radio
Open Rates
by Day of Week
Collection Picker Radio
Click Rates
Collection Picker Radio
Click-to-Open Rates
Collection Picker Radio
Open Rates
Collections Picker Arrow
Edit Title
edit title
Download ChartExport all Data to Excel
Download ChartExport Chart Image

Email Open Rates, by Industry, UK

Timeframe20182019
Advertising & marketing agenciesMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Agriculture, forestry, fishing & huntingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Automotive & aerospaceMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Construction, contracting & manufacturingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Consumer packaged goodsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
EducationMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Engineering, architecture & designMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Financial servicesMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Food & beverageMaximum of two rows can be charted.
Deselect another chart icon to add this one.
GovernmentMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Healthcare servicesMaximum of two rows can be charted.
Deselect another chart icon to add this one.
IT/tech/software servicesMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Logistics & wholesaleMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Media, entertainment & publishingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
NonprofitMaximum of two rows can be charted.
Deselect another chart icon to add this one.
OtherMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Professional servicesMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Real estate, design & construction activitiesMaximum of two rows can be charted.
Deselect another chart icon to add this one.
RetailMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Travel, hospitality & leisureMaximum of two rows can be charted.
Deselect another chart icon to add this one.
UnknownMaximum of two rows can be charted.
Deselect another chart icon to add this one.
TotalMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: Campaign Monitor

Note: represents email campaigns by Campaign Monitor clients based in the UK, broader industry metrics may vary

Additional Note: open rate is the percentage of the total number of subscribers who opened an email campaign

Methodology: Data is from the annual Campaign Monitor reports titled "UK Email Marketing Benchmarks: By Day and Industry." Data is based on over 30 billion emails sent globally each year. These campaigns were sent by Campaign Monitor customers across 171 countries to subscribers all around the world.

Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

11 Times SquareNew York, NY 100361-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2023 
Insider Intelligence Inc. All Rights Reserved.