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United StatesEmail Marketing Performance Benchmarks, UK
Click-to-Open Rates
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by Industry
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Bounce Rates
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Click Rates
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Click-to-Open Rates
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Open Rates
by Day of Week
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Click Rates
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Click-to-Open Rates
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Open Rates
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Email Click-to-Open Rates, by Industry, UK

Timeframe20182019
Advertising & marketing agenciesMaximum of two rows can be charted.
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Construction, contracting & manufacturingMaximum of two rows can be charted.
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Consumer packaged goodsMaximum of two rows can be charted.
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GovernmentMaximum of two rows can be charted.
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Healthcare servicesMaximum of two rows can be charted.
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Media, entertainment & publishingMaximum of two rows can be charted.
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NonprofitMaximum of two rows can be charted.
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Real estate, design & construction activitiesMaximum of two rows can be charted.
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RetailMaximum of two rows can be charted.
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Source: Campaign Monitor

Note: represents email campaigns by Campaign Monitor clients based in the UK, broader industry metrics may vary

Additional Note: click-to-open rate is the percentage of email viewers who click on a link or image within an email

Methodology: Data is from the annual Campaign Monitor reports titled "UK Email Marketing Benchmarks: By Day and Industry." Data is based on over 30 billion emails sent globally each year. These campaigns were sent by Campaign Monitor customers across 171 countries to subscribers all around the world.

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