Source: Campaign Monitor, January 2020 - May 2023
Note: represents email campaigns by Campaign Monitor clients based in the UK, broader industry metrics may vary
Additional Note: open rate is the percentage of the total number of subscribers who opened an email campaign
Methodology: Data is from the annual Campaign Monitor reports titled "UK Email Marketing Benchmarks: By Day and Industry." Data is based on over 30 billion emails sent globally each year. These campaigns were sent by Campaign Monitor customers across 171 countries to subscribers all around the world.