Industries Overview
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Learn More →Open Rates
by Industry
by Device/Platform
by Email Client
by Day of Week
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Email Total Open Rates, by Industry, Australia
| Timeframe | Jan 2020 | Feb 2020 | Mar 2020 | Apr 2020 | May 2020 | |||
|---|---|---|---|---|---|---|---|---|
| Advertising, media & entertainment | 33.76% | 32.56% | 33.76% | 35.72% | 33.46% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Banking & financial services | 51.99% | 45.53% | 45.76% | 48.23% | 42.01% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Community & sport | 39.42% | 41.18% | 46.69% | 43.42% | 40.84% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Consulting & corporate strategy | 29.43% | 31.71% | 30.39% | 30.56% | 27.69% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Government & defense | 42.69% | 44.54% | 47.66% | 48.58% | 45.03% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Healthcare & medical | 40.19% | 41.63% | 48.35% | 47.28% | 45.60% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Human resources & recruitment | 38.98% | 37.40% | 53.24% | 50.38% | 49.15% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Insurance & superannuation | 37.83% | 37.23% | 36.91% | 37.47% | 36.21% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Other | 41.81% | 38.17% | 43.29% | 42.42% | 41.30% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Real estate & property | 33.72% | 30.56% | 31.26% | 31.76% | 31.09% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Science & technology | 35.74% | 38.34% | 35.80% | 28.76% | 27.67% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Transport & logistics | 29.36% | 30.95% | 38.02% | 37.31% | 35.64% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: Vision6, June 2020
Note: represents activity on the Vision6 platform, broader industry metrics may vary
Methodology: Data is from the monthly Vision6 "Email Marketing Metrics Report." Analysis is based on tens of millions of email messages distributed via 20,000 campaigns by predominantly Australia-based companies during each month. Over a 12-month period, approximately 620 million messages were distributed via approximately 223,000 campaigns. Campaigns with less than 5 email addresses were excluded to minimize data distortion.
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