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United StatesEmail Marketing Performance Benchmarks, Australia
Open Rates
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Overall
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Performance Metrics
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Deliverability Metrics
by Industry
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Open Rates
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Click Rates
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Bounce Rates
by Device/Platform
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Open Share
by Email Client
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Desktop Open Share
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Mobile Open Share
by Day of Week
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Send Share
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Open Rates
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Click Rates
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Email Total Open Rates, by Industry, Australia

TimeframeJan 2020Feb 2020Mar 2020Apr 2020May 2020
AccountingMaximum of two rows can be charted.
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AdministrationMaximum of two rows can be charted.
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Advertising, media & entertainmentMaximum of two rows can be charted.
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Banking & financial servicesMaximum of two rows can be charted.
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Call center & customer serviceMaximum of two rows can be charted.
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Community & sportMaximum of two rows can be charted.
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ConstructionMaximum of two rows can be charted.
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Consulting & corporate strategyMaximum of two rows can be charted.
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Education & trainingMaximum of two rows can be charted.
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EngineeringMaximum of two rows can be charted.
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Government & defenseMaximum of two rows can be charted.
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Healthcare & medicalMaximum of two rows can be charted.
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Hospitality & tourismMaximum of two rows can be charted.
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Human resources & recruitmentMaximum of two rows can be charted.
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Insurance & superannuationMaximum of two rows can be charted.
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IT & telecomMaximum of two rows can be charted.
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LegalMaximum of two rows can be charted.
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Manufacturing & operationsMaximum of two rows can be charted.
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Mining, oil & gasMaximum of two rows can be charted.
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OtherMaximum of two rows can be charted.
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Primary IndustryMaximum of two rows can be charted.
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Real estate & propertyMaximum of two rows can be charted.
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Retail & consumer productsMaximum of two rows can be charted.
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Sales & marketingMaximum of two rows can be charted.
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Science & technologyMaximum of two rows can be charted.
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Trades & servicesMaximum of two rows can be charted.
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Transport & logisticsMaximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Source: Vision6

Note: represents activity on the Vision6 platform, broader industry metrics may vary

Methodology: Data is from the monthly Vision6 "Email Marketing Metrics Report." Analysis is based on tens of millions of email messages distributed via 20,000 campaigns by predominantly Australia-based companies during each month. Over a 12-month period, approximately 620 million messages were distributed via approximately 223,000 campaigns. Campaigns with less than 5 email addresses were excluded to minimize data distortion.

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