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Source: Vision6, June 2020
Note: represents activity on the Vision6 platform, broader industry metrics may vary
Additional Note: bounce rate includes temporary (soft) and permanent (hard) bounces
Methodology: Data is from the monthly Vision6 "Email Marketing Metrics Report." Analysis is based on tens of millions of email messages distributed via 20,000 campaigns by predominantly Australia-based companies during each month. Over a 12-month period, approximately 620 million messages were distributed via approximately 223,000 campaigns. Campaigns with less than 5 email addresses were excluded to minimize data distortion.
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