Performance Metrics
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Retail Ecommerce Performance Metrics, Canada
| Timeframe | Q2 2019 | Q3 2019 | Q4 2019 | Q1 2020 | Q2 2020 | |||
|---|---|---|---|---|---|---|---|---|
| Sales growth | 23.0% | 21.0% | 16.0% | 12.0% | 111.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Order growth | 22.0% | 28.0% | 25.0% | 23.0% | 133.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Traffic growth | 19.0% | 25.0% | 20.0% | 10.0% | 39.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Average order value | $126.67 | $127.45 | $139.21 | $121.42 | $113.74 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Average spend per visit | $2.53 | $2.56 | $3.34 | $2.51 | $3.83 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Average discount rate | 29.0% | 27.0% | 29.0% | 22.0% | 24.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Social traffic share | 7.0% | 7.0% | 8.0% | 8.0% | 8.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: Salesforce Commerce Cloud (formerly Demandware), July 2020
Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary
Additional Note: free shipping order share = the share of total orders that shipped at no cost to the shopper; average discount rate = the share of an order amount that was reduced due to merchandise or other discounts (doesnt include product markdowns or reductions in shipping costs); social traffic share = the share of visits where the referring source is a social media platform
Methodology: Data is from the July 2020 Salesforce Commerce Cloud report titled "Q2 2020 Shopping Index." Behavioral data from more than 1 billion shoppers (2.2 billion visits) worldwide interacting with 1,388 sites across 41 countries were analyzed during Q2 2018-Q2 2020. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.
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