Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
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Learn More →In-View Rates
Display Ad Performance Benchmarks, Australia
by Device
by Device & Ad Size
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Data Table
Source & Notes
Source: Moat, April 2020 - May 2023
Note: represents activity on the Moat Analytics platform, broader industry metrics may vary
Additional Note: In-view rate: percentage of impressions where at least 50% of an ad was in-view for at least one continuous second
Methodology: Data is from the quarterly Moat reports titled "Benchmarks Report." Data is based on billions of display, mobile, native and video ad impressions served daily on connected TV, desktop, smartphone and tablet (in-app and browser) worldwide, primarily in the UK and US, during each quarter. Moat has a significant portion of the top 100 publishers as clients across various industries. Moat Analytics provides digital display, mobile, native and video viewability and attention-based metrics to advertisers, agencies and publishers.
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