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United StatesRetail Ecommerce Performance Benchmarks, Australia
Social Traffic Share
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Overall
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Performance Metrics
by Device
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Order Growth
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Order Share
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Shopping Cart Abandonment Rate
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Social Traffic Share
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Traffic Growth
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Traffic Share
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Retail Ecommerce Social Traffic Share, by Device, Australia & New Zealand

% of total traffic
TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
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Source: Salesforce Commerce Cloud (formerly Demandware)

Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary

Additional Note: social traffic share = the share of visits where the referring source is a social media platform

Methodology: Data is from the July 2020 Salesforce Commerce Cloud report titled "Q2 2020 Shopping Index." Behavioral data from more than 1 billion shoppers (2.2 billion visits) worldwide interacting with 1,388 sites across 41 countries were analyzed during Q2 2018-Q2 2020. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.

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