Performance Metrics
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Retail Ecommerce Performance Metrics, Australia & New Zealand
| Timeframe | Q1 2020 | Q2 2020 | Q3 2020 | Q4 2020 | Q1 2021 | |||
|---|---|---|---|---|---|---|---|---|
| Sales growth | N/A | N/A | N/A | N/A | 58.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Order growth | 22.0% | 66.0% | 95.0% | 44.0% | 26.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Traffic growth | 11.0% | 17.0% | 34.0% | 23.0% | 20.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Average order value | $69.82 | $68.58 | $78.39 | $84.79 | $86.08 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Average spend per visit | $1.40 | $2.54 | $2.08 | $2.14 | $1.82 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Average discount rate | 22.0% | 22.0% | 18.0% | 20.0% | 18.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Social traffic share | N/A | N/A | N/A | N/A | 6.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Conversion rate | N/A | N/A | N/A | N/A | 2.1% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: Salesforce Commerce Cloud (formerly Demandware), April 2021
Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary
Additional Note: free shipping order share = the share of total orders that shipped at no cost to the shopper; average discount rate = the share of an order amount that was reduced due to merchandise or other discounts (doesnt include product markdowns or reductions in shipping costs); social traffic share = the share of visits where the referring source is a social media platform
Methodology: Data is from the April 2021 Salesforce Commerce Cloud report titled "Q1 2021 Shopping Index." Behavioral data from more than 1 billion shoppers (22 billion visits) worldwide interacting with 1,989 sites across 51 countries were analyzed during Q1 2019-Q1 2021. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.
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