Performance Metrics
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Retail Ecommerce Performance Metrics, Australia & New Zealand

TimeframeQ1 2020Q2 2020Q3 2020Q4 2020Q1 2021
Sales growth
N/A
N/A
N/A
N/A
58.0%
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Order growth
22.0%
66.0%
95.0%
44.0%
26.0%
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Traffic growth
11.0%
17.0%
34.0%
23.0%
20.0%
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Average order value
$69.82
$68.58
$78.39
$84.79
$86.08
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Average spend per visit
$1.40
$2.54
$2.08
$2.14
$1.82
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Average discount rate
22.0%
22.0%
18.0%
20.0%
18.0%
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Social traffic share
N/A
N/A
N/A
N/A
6.0%
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Conversion rate
N/A
N/A
N/A
N/A
2.1%
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Source: Salesforce Commerce Cloud (formerly Demandware)

Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary

Additional Note: free shipping order share = the share of total orders that shipped at no cost to the shopper; average discount rate = the share of an order amount that was reduced due to merchandise or other discounts (doesnt include product markdowns or reductions in shipping costs); social traffic share = the share of visits where the referring source is a social media platform

Methodology: Data is from the April 2021 Salesforce Commerce Cloud report titled "Q1 2021 Shopping Index." Behavioral data from more than 1 billion shoppers (22 billion visits) worldwide interacting with 1,989 sites across 51 countries were analyzed during Q1 2019-Q1 2021. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.

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