Source: Meetrics, April 2020 - May 2023
Note: represents activity on the Meetrics platform, broader industry metrics may vary; includes mobile web and in-app
Additional Note: viewability rate: the percent of impressions where at least 50% of an ad was actively in-view for at least 1 continuous second
Methodology: Data is from the quarterly Meetrics reports titled "Viewability Benchmarks." Data is based on billions of digital display ad impressions served on desktop, smartphone and tablet devices in Europe measured quarterly. Impressions triggered by fraudulent activities were excluded from the benchmarks. Meetrics is an ad verification company.