Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Learn More →Viewability Rates
Display Ad Performance Benchmarks, Germany
by Device
by Device & Ad Size
by Device & Format
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Data Table
Source & Notes
Source: Meetrics, April 2020 - May 2023
Note: represents activity on the Meetrics platform, broader industry metrics may vary; includes mobile web and in-app
Additional Note: viewability rate: the percent of impressions where at least 50% of an ad was actively in-view for at least 1 continuous second
Methodology: Data is from the quarterly Meetrics reports titled "Viewability Benchmarks." Data is based on billions of digital display ad impressions served on desktop, smartphone and tablet devices in Europe measured quarterly. Impressions triggered by fraudulent activities were excluded from the benchmarks. Meetrics is an ad verification company.
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