Performance Metrics
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Retail Ecommerce Performance Metrics, Germany
| Timeframe | Q2 2019 | Q3 2019 | Q4 2019 | Q1 2020 | Q2 2020 | |||
|---|---|---|---|---|---|---|---|---|
| Sales growth | 34.0% | 11.0% | 19.0% | 12.0% | 23.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Order growth | 22.0% | 15.0% | 10.0% | 10.0% | 17.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Traffic growth | 23.0% | 24.0% | 18.0% | 14.0% | 18.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Average order value (€) | $369.77 | $380.79 | $432.37 | $435.55 | $390.92 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Average spend per visit (€) | $10.26 | $9.60 | $11.63 | $11.00 | $10.88 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Average discount rate | 10.0% | 7.0% | 8.0% | 12.0% | 12.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Social traffic share | 7.0% | 9.0% | 9.0% | 10.0% | 10.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: Salesforce Commerce Cloud (formerly Demandware), July 2020
Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary
Additional Note: free shipping order share = the share of total orders that shipped at no cost to the shopper; average discount rate = the share of an order amount that was reduced due to merchandise or other discounts (doesnt include product markdowns or reductions in shipping costs); social traffic share = the share of visits where the referring source is a social media platform
Methodology: Data is from the July 2020 Salesforce Commerce Cloud report titled "Q2 2020 Shopping Index." Behavioral data from more than 1 billion shoppers (2.2 billion visits) worldwide interacting with 1,388 sites across 41 countries were analyzed during Q2 2018-Q2 2020. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.
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