Digital Ad Spending in China

Timeframe20222023202420252026
Digital ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Digital ad spending, China, billions

Sources2020202120222023202420252026
eMarketer,October 2022
iResearch Consulting Group,August 2019
PricewaterhouseCoopers (PwC),June 2018
China Advertising Association,August 2019
Zenith,December 2019
International Data Corporation (IDC),December 2019

Digital ad spending growth, China

Sources2020202120222023202420252026
eMarketer,October 2022
iResearch Consulting Group,August 2019
PricewaterhouseCoopers (PwC),June 2018
China Advertising Association,August 2019
Zenith,December 2019
Dentsu Aegis Network,March 2020

Digital ad spending (% of total media ad spending), China

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Dentsu Aegis Network,March 2020
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