Mobile Ad Spending in China

Timeframe20222023202420252026
Mobile ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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– % of worldwide mobile ad spendingMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Mobile ad spending, China, billions

Sources2020202120222023202420252026
eMarketer,October 2022
iResearch Consulting Group,August 2019
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Mobile ad spending growth, China

Sources2020202120222023202420252026
eMarketer,October 2022
iResearch Consulting Group,August 2019
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Dentsu Aegis Network,March 2020

Mobile ad spending (% of total digital ad spending), China

Sources2020202120222023202420252026
eMarketer,October 2022
iResearch Consulting Group,August 2019
Dentsu Aegis Network,March 2020
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