Search Ad Spending in China

Timeframe20222023202420252026
Search ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Search ad spending, China, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
iResearch Consulting Group,July 2019
Zenith,December 2019

Search ad spending growth, China

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
iResearch Consulting Group,July 2019
Zenith,December 2019
Dentsu Aegis Network,March 2020

Search ad spending (% of total digital ad spending), China

Sources2020202120222023202420252026
eMarketer,October 2022
Dentsu Aegis Network,March 2020
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