Search Ad Spending in China

Timeframe20222023202420252026
Search ad spending (billions)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total digital ad spendingMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices; includes paid listings, contextual text links and paid inclusion; excludes Hong Kong

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Comparative Estimates from Additional Sources:

Search ad spending, China, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
iResearch Consulting Group,July 2019
Zenith,December 2019

Search ad spending growth, China

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
iResearch Consulting Group,July 2019
Zenith,December 2019
Dentsu Aegis Network,March 2020

Search ad spending (% of total digital ad spending), China

Sources2020202120222023202420252026
eMarketer,October 2022
Dentsu Aegis Network,March 2020
Become a Client
Powerful data and analysis on nearly every digital topic.