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United StatesDigital Ad Spending, by Industry, Germany
Digital Ad Spending, by Industry
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Overall
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Digital Ad Spending, by Industry
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Digital Ad Spending Growth, by Industry
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Digital Ad Spending Share, by Industry
Desktop/Laptop
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Desktop/Laptop Ad Spending, by Industry
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Desktop/Laptop Ad Spending Growth, by Industry
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Desktop/Laptop Ad Spending Penetration, by Industry
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Desktop/Laptop Ad Spending Share, by Industry
Mobile
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Mobile Ad Spending, by Industry
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Mobile Ad Spending Growth, by Industry
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Mobile Ad Spending Penetration, by Industry
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Mobile Ad Spending Share, by Industry
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Germany Digital Ad Spending, by Industry

billions
Timeframe20202021202220232024
AutomotiveMaximum of two rows can be charted.
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CPG & consumer productsMaximum of two rows can be charted.
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Financial servicesMaximum of two rows can be charted.
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Healthcare & pharmaMaximum of two rows can be charted.
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RetailMaximum of two rows can be charted.
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TravelMaximum of two rows can be charted.
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OtherMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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