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Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
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Analyst Access Program
Exclusive time with the thought leaders who craft our research.
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About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
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Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
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Our People
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Contact Us
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Newsroom
See our latest press releases, news articles or download our press kit.
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Advertising & Sponsorship Opportunities
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Podcasts
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketerOctober 2023 
Note: All years converted to US dollars using average 2022 exchange rates; ad spending on tablets is included; includes classified, display (banners and other, rich media and video), email, lead generation, messaging-based advertising and search advertising
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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Powerful data and analysis on nearly every digital topic.