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Learn More →Desktop/Laptop Ad Spending, by Industry
Overall
Desktop/Laptop
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Germany Desktop/Laptop Ad Spending, by Industry
millions
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Automotive | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| CPG & consumer products | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Financial services | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Healthcare & pharma | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Retail | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Travel | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Other | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, July 2022 - April 2023
Note: All years converted to US dollars using average 2022 exchange rates; includes classified, display (banners and other, rich media and video), email, lead generation and search advertising
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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