Mobile Ad Spending, by Format
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Mobile Ad Spending in China, by Format
billions
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Display | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Video | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Search | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Other | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: All years converted to US dollars using average 2021 exchange rates; includes classifieds, display (banners, rich media and video), email and search; includes advertising that appears on mobile phones and tablets on all formats mentioned; excludes SMS, MMS and P2P messaging-based advertising; excludes Hong Kong
Additional Note: Mobile display ad spending includes banners (static display), rich media, sponsorships and video on WAP sites, mobile HTML sites and embedded in-app/in-game advertising. Mobile search ad spending includes paid listings, contextual text links and paid inclusion. Mobile video ad spending includes advertising that appears before, during or after digital video content in a video player.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Comparative Estimates from Additional Sources:
Mobile ad spending, China, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| iResearch Consulting Group,August 2019 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Zenith,December 2019 |
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