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Learn More →Mobile Ad Spending, by Format
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Mobile Ad Spending in China, by Format
billions
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| Display | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Video | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Search | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Other | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, March 2023 - April 2023
Note: includes advertising that appears on mobile phones, tablets, and mobile internet-connected devices; includes banner ads and text links, sponsorships, standard display, video, and other display formats; excludes Hong Kong
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
Comparative Estimates from Additional Sources:
Mobile ad spending, China, billions
| Sources | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 |
|---|---|---|---|---|---|---|---|
| eMarketer,March 2023 | |||||||
| iResearch Consulting Group,August 2019 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Zenith,December 2019 |
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