Mobile Ad Spending in China, by Format

billions
Timeframe20222023202420252026
DisplayMaximum of two rows can be charted.
Deselect another chart icon to add this one.
— VideoMaximum of two rows can be charted.
Deselect another chart icon to add this one.
SearchMaximum of two rows can be charted.
Deselect another chart icon to add this one.
OtherMaximum of two rows can be charted.
Deselect another chart icon to add this one.
TotalMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes classifieds, display (banners, rich media and video), email and search; includes advertising that appears on mobile phones and tablets on all formats mentioned; excludes SMS, MMS and P2P messaging-based advertising; excludes Hong Kong

Additional Note: Mobile display ad spending includes banners (static display), rich media, sponsorships and video on WAP sites, mobile HTML sites and embedded in-app/in-game advertising. Mobile search ad spending includes paid listings, contextual text links and paid inclusion. Mobile video ad spending includes advertising that appears before, during or after digital video content in a video player.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Comparative Estimates from Additional Sources:

Mobile ad spending, China, billions

Sources2020202120222023202420252026
eMarketer,October 2022
iResearch Consulting Group,August 2019
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Become a Client
Powerful data and analysis on nearly every digital topic.