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Mobile Ad Spending Growth in China, by Format

% change
Timeframe20232024202520262027
DisplayMaximum of two rows can be charted.
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— VideoMaximum of two rows can be charted.
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SearchMaximum of two rows can be charted.
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Other (classifieds/email/lead gen)Maximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Source: eMarketerApril 2023 

Note: includes advertising that appears on mobile phones, tablets, and mobile internet-connected devices; includes banner ads and text links, sponsorships, standard display, video, and other display formats; excludes Hong Kong

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.

Comparative Estimates from Additional Sources:

Mobile ad spending growth, China

Sources2021202220232024202520262027
eMarketer,March 2023
iResearch Consulting Group,August 2019
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Dentsu Aegis Network,March 2020
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