Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Apple Pay Later launch shakes up BNPL landscape
Article |
Mar 29, 2023
Banks will foot part of a $20 billion bill that saved SVB depositors
Article |
Mar 29, 2023
The UK’s mixed retail outlook
Article |
Mar 29, 2023
Alibaba is the latest Big Tech giant to decentralize
Article |
Mar 29, 2023
Roblox’s new advertising rules will hurt brand interest in the metaverse
Article |
Mar 28, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Mobile Ad Spending Share, by Format
Export all Data to Excel
Export Chart Image
Mobile Ad Spending Share in China, by Format
% of total mobile ad spending
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Display | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Video | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Search | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Other (classifieds/email/lead gen) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: includes classifieds, display (banners, rich media and video), email and search; includes advertising that appears on mobile phones and tablets on all formats mentioned; excludes SMS, MMS and P2P messaging-based advertising; excludes Hong Kong
Additional Note: Mobile display ad spending includes banners (static display), rich media, sponsorships and video on WAP sites, mobile HTML sites and embedded in-app/in-game advertising. Mobile search ad spending includes paid listings, contextual text links and paid inclusion. Mobile video ad spending includes advertising that appears before, during or after digital video content in a video player.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.