US Amazon Retail Ecommerce Sales

Timeframe20192020202120222023
Amazon retail ecommerce sales (billions)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total retail ecommerce salesMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total retail salesMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: represents the gross value of products or services sold on Amazon.com (browser or app), regardless of the method of payment or fulfillment; includes direct and marketplace sales; excludes travel and event tickets, Amazon Web Services (AWS) sales, advertising services and credit card agreements

Additional Note: eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2020.

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.

Comparative Estimates from Additional Sources:

Amazon retail ecommerce sales (% of total retail ecommerce sales), US

Sources2017201820192020202120222023
eMarketer,November 2022
J.P. Morgan,May 2019
FTI Consulting,July 2019
Become a Client
Powerful data and analysis on nearly every digital topic.