Source: Insider Intelligence | eMarketer, November 2023 - October 2023
Note: represents the gross value of products or services sold on the website of each company listed (browser or app), regardless of the method of payment or fulfillment; excludes travel and event tickets
Additional Note: Amazon excludes Amazon Web Services (AWS) sales, advertising services, and credit card agreements; includes direct and marketplace sales. Apple includes iTunes and online store retail sales. Qurate includes qvc.com, hsn.com, and zulily.com. The Kroger Co. includes sales from all Kroger-owned stores including Food 4 Less, Fred Meyer, Harris Teeter, and others; includes sales from Home Chef and Vitacost; excludes fuel. Walmart Inc. is the merchant of record who assumes the legal ownership of inventory prior to changing hands with the consumer; includes sales from Sam’s Club.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.