Top 16 Retail Ecommerce Sales Share, by Company

% of total retail sales
Timeframe20192020202120222023
AmazonMaximum of two rows can be charted.
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Walmart Inc.Maximum of two rows can be charted.
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AppleMaximum of two rows can be charted.
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eBayMaximum of two rows can be charted.
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TargetMaximum of two rows can be charted.
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The Home DepotMaximum of two rows can be charted.
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Best BuyMaximum of two rows can be charted.
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CarvanaMaximum of two rows can be charted.
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CostcoMaximum of two rows can be charted.
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The Kroger Co.Maximum of two rows can be charted.
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WayfairMaximum of two rows can be charted.
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ChewyMaximum of two rows can be charted.
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Etsy Inc.Maximum of two rows can be charted.
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Lowe'sMaximum of two rows can be charted.
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Macy'sMaximum of two rows can be charted.
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Qurate Retail GroupMaximum of two rows can be charted.
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Source: eMarketer

Note: represents the gross value of products or services sold on the website of each company listed (via browser or app), regardless of the method of payment or fulfillment; excludes travel and event tickets

Additional Note: Amazon excludes Amazon Web Services (AWS) sales, advertising services and credit card agreements. Apple includes iTunes and online store retail sales. eBay excludes Stub Hub sales and travel and event tickets. Chewy includes sales from the Autoship subscription program. Data prior to 2019 includes ecommerce sales from Etsy.com only. Qurate Retail Group data for 2018 includes ecommerce sales from QVC.com, HSN.com and zulily.com; data prior to 2018 is for QVC only. Walmart includes retail ecommerce sales from Sam's Club and third-party sales from its marketplace; excludes travel and event tickets. eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2020.

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.

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