Source: eMarketer, February 2023 - May 2023
Note: represents the gross value of products or services sold on kroger.com (browser or app), regardless of the method of payment or fulfillment; includes sales from all Kroger-owned stores including Food 4 Less, Fred Meyer, Harris Teeter, and others; includes sales from Home Chef and Vitacost; excludes travel and event tickets; excludes fuel
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.