Performance Metrics
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Email Marketing Performance Benchmarks, Spain
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Email Marketing Performance Metrics, Spain

TimeframeH1 2017H2 2017H1 2018H2 2018H1 2019
Open rate
34.07%
30.44%
29.60%
34.81%
34.95%
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Click-to-open rate
14.49%
13.39%
13.50%
13.34%
13.24%
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Click rate
4.94%
4.08%
4.00%
4.64%
4.63%
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Unsubscribe rate
0.23%
0.26%
0.26%
0.25%
0.22%
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Source: GetResponse

Note: represents activity on the GetResponse platform, broader industry metrics may vary

Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.

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