Performance Metrics
Email Marketing Performance Benchmarks, Spain
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Email Marketing Performance Metrics, Spain
| Timeframe | H1 2017 | H2 2017 | H1 2018 | H2 2018 | H1 2019 | |||
|---|---|---|---|---|---|---|---|---|
| Open rate | 34.07% | 30.44% | 29.60% | 34.81% | 34.95% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Click-to-open rate | 14.49% | 13.39% | 13.50% | 13.34% | 13.24% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Click rate | 4.94% | 4.08% | 4.00% | 4.64% | 4.63% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Unsubscribe rate | 0.23% | 0.26% | 0.26% | 0.25% | 0.22% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: GetResponse, August 2019
Note: represents activity on the GetResponse platform, broader industry metrics may vary
Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.
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