Performance Metrics
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Email Marketing Performance Metrics, India
| Timeframe | H1 2017 | H2 2017 | H1 2018 | H2 2018 | H1 2019 | |||
|---|---|---|---|---|---|---|---|---|
| Open rate | 20.45% | 19.26% | 19.63% | 17.21% | 15.14% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Click-to-open rate | 17.58% | 14.05% | 8.78% | 13.89% | 14.46% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Click rate | 3.59% | 2.71% | 1.72% | 2.39% | 2.19% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Unsubscribe rate | 0.18% | 0.17% | 0.12% | 0.14% | 0.11% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: GetResponse, August 2019
Note: represents activity on the GetResponse platform, broader industry metrics may vary
Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.
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