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United StatesDisplay Ad Performance Benchmarks, Turkey
In-View Rates
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by Device
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Overall Performance Metrics
by Device & Ad Size
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In-View Rates
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Display Ad In-View Rates, by Device & Ad Size, Turkey

TimeframeQ2 2018Q3 2018Q2 2019Q3 2019Q4 2019
Desktop
– 160x600Maximum of two rows can be charted.
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– 300x250Maximum of two rows can be charted.
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– 300x600Maximum of two rows can be charted.
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– 728x90Maximum of two rows can be charted.
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– 970x66Maximum of two rows can be charted.
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– 970x90Maximum of two rows can be charted.
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– 970x250Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Mobile
– 160x600Maximum of two rows can be charted.
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– 300x250Maximum of two rows can be charted.
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– 300x600Maximum of two rows can be charted.
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– 320x250Maximum of two rows can be charted.
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– 728x90Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Source: Moat

Note: represents activity on the Moat Analytics platform, broader industry metrics may vary

Additional Note: In-view rate: percentage of impressions where at least 50% of an ad was in-view for at least one continuous second

Methodology: Data is from the quarterly Moat reports titled "Benchmarks Report." Data is based on billions of display, mobile, native and video ad impressions served daily on connected TV, desktop, smartphone and tablet (in-app and browser) worldwide, primarily in the UK and US, during each quarter. Moat has a significant portion of the top 100 publishers as clients across various industries. Moat Analytics provides digital display, mobile, native and video viewability and attention-based metrics to advertisers, agencies and publishers.

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