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United StatesVideo Ad Performance Benchmarks, Europe
In-View Times
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by Device
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Overall Ad Performance Metrics
by Device & Country
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Video Ad Completion Rates
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In-View Times
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Played In-View Rates
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Video Ad In-View Times, by Device & Country, Europe

seconds
TimeframeQ2 2018Q3 2018Q2 2019Q3 2019Q4 2019
Desktop
AustriaMaximum of two rows can be charted.
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BelgiumMaximum of two rows can be charted.
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Czech RepublicMaximum of two rows can be charted.
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DenmarkMaximum of two rows can be charted.
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FinlandMaximum of two rows can be charted.
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FranceMaximum of two rows can be charted.
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GermanyMaximum of two rows can be charted.
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GreeceMaximum of two rows can be charted.
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HungaryMaximum of two rows can be charted.
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IrelandMaximum of two rows can be charted.
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ItalyMaximum of two rows can be charted.
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NetherlandsMaximum of two rows can be charted.
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NorwayMaximum of two rows can be charted.
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PolandMaximum of two rows can be charted.
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PortugalMaximum of two rows can be charted.
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RomaniaMaximum of two rows can be charted.
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RussiaMaximum of two rows can be charted.
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SpainMaximum of two rows can be charted.
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SwedenMaximum of two rows can be charted.
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SwitzerlandMaximum of two rows can be charted.
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TurkeyMaximum of two rows can be charted.
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UKMaximum of two rows can be charted.
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EuropeMaximum of two rows can be charted.
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Mobile
AustriaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
BelgiumMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Czech RepublicMaximum of two rows can be charted.
Deselect another chart icon to add this one.
DenmarkMaximum of two rows can be charted.
Deselect another chart icon to add this one.
FinlandMaximum of two rows can be charted.
Deselect another chart icon to add this one.
FranceMaximum of two rows can be charted.
Deselect another chart icon to add this one.
GermanyMaximum of two rows can be charted.
Deselect another chart icon to add this one.
GreeceMaximum of two rows can be charted.
Deselect another chart icon to add this one.
HungaryMaximum of two rows can be charted.
Deselect another chart icon to add this one.
IrelandMaximum of two rows can be charted.
Deselect another chart icon to add this one.
ItalyMaximum of two rows can be charted.
Deselect another chart icon to add this one.
NetherlandsMaximum of two rows can be charted.
Deselect another chart icon to add this one.
NorwayMaximum of two rows can be charted.
Deselect another chart icon to add this one.
PolandMaximum of two rows can be charted.
Deselect another chart icon to add this one.
PortugalMaximum of two rows can be charted.
Deselect another chart icon to add this one.
RomaniaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
RussiaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
SpainMaximum of two rows can be charted.
Deselect another chart icon to add this one.
SwedenMaximum of two rows can be charted.
Deselect another chart icon to add this one.
SwitzerlandMaximum of two rows can be charted.
Deselect another chart icon to add this one.
TurkeyMaximum of two rows can be charted.
Deselect another chart icon to add this one.
UKMaximum of two rows can be charted.
Deselect another chart icon to add this one.
EuropeMaximum of two rows can be charted.
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Source: Moat

Note: represents activity on the Moat Analytics platform, broader industry metrics may vary

Additional Note: in-view time: the average time in seconds that the ad was visible for users who met the requirement for a 2 second in-view impression

Methodology: Data is from the quarterly Moat reports titled "Benchmarks Report." Data is based on billions of display, mobile, native and video ad impressions served daily on connected TV, desktop, smartphone and tablet (in-app and browser) worldwide, primarily in the UK and US, during each quarter. Moat has a significant portion of the top 100 publishers as clients across various industries. Moat Analytics provides digital display, mobile, native and video viewability and attention-based metrics to advertisers, agencies and publishers.

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