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United StatesEmail Marketing Performance Benchmarks, Europe
Open Rates
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Performance Metrics
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Deliverability Metrics
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Email Open Rates, by Country, Europe

TimeframeH1 2017H2 2017H1 2018H2 2018H1 2019
BelgiumMaximum of two rows can be charted.
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FranceMaximum of two rows can be charted.
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GermanyMaximum of two rows can be charted.
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ItalyMaximum of two rows can be charted.
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NetherlandsMaximum of two rows can be charted.
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PolandMaximum of two rows can be charted.
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RomaniaMaximum of two rows can be charted.
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RussiaMaximum of two rows can be charted.
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SpainMaximum of two rows can be charted.
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UKMaximum of two rows can be charted.
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UkraineMaximum of two rows can be charted.
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EuropeMaximum of two rows can be charted.
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Source: GetResponse

Note: represents activity on the GetResponse platform, broader industry metrics may vary

Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.

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