Referral Share
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Social Media Marketing Performance Benchmarks, UK
by Social Network
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Social Referral Share, by Social Network, UK

% of total
TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
Facebook
61.1%
60.7%
58.7%
42.7%
37.8%
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Twitter
12.6%
14.9%
18.5%
31.5%
36.1%
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Instagram
3.2%
3.2%
3.4%
12.7%
15.4%
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Pinterest
17.3%
15.8%
14.9%
9.2%
7.5%
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YouTube
1.9%
2.2%
1.7%
1.6%
1.6%
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Tumblr
1.8%
1.9%
1.8%
1.2%
0.8%
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Reddit
1.5%
0.7%
0.4%
0.7%
0.6%
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Other
0.2%
0.1%
0.1%
0.1%
0.1%
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Source: StatCounter

Note: includes console, mobile phone, desktop and tablet

Methodology: Data is from the monthly StatCounter reports titled "Global Stats." Figures are calculated on the basis of more than 15 billion hits per month globally from 2+ million member sites. Aside from removing bot activity and making a small adjustment to browser stats for pre-rendering in Google Chrome, the data is published as it's recorded - no artificial weightings are used. StatCounter is a web analytics service.

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