Referral Share
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Social Media Marketing Performance Benchmarks, Italy
by Social Network
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Social Referral Share, by Social Network, Italy

% of total
TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
Facebook
68.4%
73.5%
73.7%
63.0%
64.3%
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Instagram
3.1%
2.2%
2.4%
12.4%
12.6%
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Pinterest
15.7%
13.5%
12.7%
10.8%
10.3%
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Twitter
5.4%
4.6%
5.6%
9.8%
9.7%
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YouTube
4.0%
3.9%
3.5%
2.8%
2.3%
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Tumblr
1.6%
1.4%
1.3%
0.8%
0.5%
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Reddit
1.0%
0.4%
0.2%
0.1%
0.2%
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Other
0.9%
0.5%
0.6%
0.3%
0.2%
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Source: StatCounter

Note: includes console, mobile phone, desktop and tablet

Methodology: Data is from the monthly StatCounter reports titled "Global Stats." Figures are calculated on the basis of more than 15 billion hits per month globally from 2+ million member sites. Aside from removing bot activity and making a small adjustment to browser stats for pre-rendering in Google Chrome, the data is published as it's recorded - no artificial weightings are used. StatCounter is a web analytics service.

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