Referral Share
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Social Media Marketing Performance Benchmarks, France
by Social Network
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Social Referral Share, by Social Network, France

% of total
TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
Facebook
71.6%
74.9%
74.8%
74.8%
65.1%
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Pinterest
16.6%
15.2%
13.6%
11.1%
13.7%
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Twitter
5.3%
4.3%
5.9%
6.7%
10.7%
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Instagram
1.8%
1.6%
1.9%
4.3%
6.8%
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YouTube
2.8%
2.6%
2.4%
2.1%
2.5%
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Tumblr
0.9%
0.7%
0.8%
0.5%
0.5%
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Reddit
0.7%
0.3%
0.3%
0.2%
0.4%
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Other
0.5%
0.3%
0.4%
0.3%
0.4%
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Source: StatCounter

Note: includes console, mobile phone, desktop and tablet

Methodology: Data is from the monthly StatCounter reports titled "Global Stats." Figures are calculated on the basis of more than 15 billion hits per month globally from 2+ million member sites. Aside from removing bot activity and making a small adjustment to browser stats for pre-rendering in Google Chrome, the data is published as it's recorded - no artificial weightings are used. StatCounter is a web analytics service.

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