Referral Share
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by Social Network
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Social Referral Share, by Social Network, Sweden

% of total
TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
Facebook
65.7%
67.8%
74.4%
64.4%
73.7%
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Twitter
7.4%
6.5%
6.0%
11.4%
9.0%
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Instagram
7.6%
6.8%
5.3%
9.2%
7.7%
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Pinterest
12.2%
12.1%
9.8%
9.5%
6.6%
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YouTube
3.9%
4.2%
2.7%
3.2%
1.8%
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Tumblr
1.7%
1.6%
1.2%
1.3%
0.7%
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Reddit
0.8%
0.5%
0.3%
0.6%
0.4%
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Other
0.7%
0.5%
0.4%
0.6%
0.2%
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Source: StatCounter

Note: includes console, mobile phone, desktop and tablet

Methodology: Data is from the monthly StatCounter reports titled "Global Stats." Figures are calculated on the basis of more than 15 billion hits per month globally from 2+ million member sites. Aside from removing bot activity and making a small adjustment to browser stats for pre-rendering in Google Chrome, the data is published as it's recorded - no artificial weightings are used. StatCounter is a web analytics service.

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