Performance Metrics
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Email Marketing Performance Metrics, Brazil
| Timeframe | H1 2017 | H2 2017 | H1 2018 | H2 2018 | H1 2019 | |||
|---|---|---|---|---|---|---|---|---|
| Open rate | 26.86% | 26.97% | 29.18% | 27.51% | 23.60% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Click-to-open rate | 15.90% | 15.58% | 16.09% | 16.24% | 15.95% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Click rate | 4.27% | 4.20% | 4.70% | 4.47% | 3.77% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Unsubscribe rate | 0.16% | 0.19% | 0.20% | 0.18% | 0.17% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Source: GetResponse, August 2019
Note: represents activity on the GetResponse platform, broader industry metrics may vary
Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.
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