Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing
United StatesDisplay Ad Performance Benchmarks, Worldwide
Overall Performance Metrics
Collection Picker Arrow
Display Ad Performance Benchmarks, Worldwide
by Device
Collection Picker Radio
Overall Performance Metrics
by Device & Ad Size
Collection Picker Radio
In-View Rates
Collection Picker Radio
In-View Times
by Device & Country
Collection Picker Radio
Brand Risk
Collection Picker Radio
Fraud Rates
Collection Picker Radio
Viewability Rate
by Device & Purchase Method
Collection Picker Radio
Desktop Performance Metrics
Collection Picker Radio
Mobile Performance Metrics
Collections Picker Arrow
Edit Title
edit title
Download ChartExport all Data to Excel
Download ChartExport Chart Image

Display Ad Performance Metrics, by Device, Worldwide

TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q4 2020
Desktop
– In-view rate
58.3%
58.5%
58.3%
58.5%
59.5%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– In-view time (seconds)
28.46
28.21
28.46
28.21
28.50
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
— In-view time 5+ sec rate
42.2%
42.3%
42.2%
42.3%
44.3%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
— In-view time 10+ sec rate
32.8%
32.6%
32.8%
32.6%
34.7%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
— In-view time 15+ sec rate
26.8%
26.6%
26.8%
26.6%
28.7%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
— In-view time 30+ sec rate
13.0%
12.3%
13.0%
12.3%
13.5%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
— In-view time 1+ min rate
5.8%
5.8%
5.8%
5.8%
5.5%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– Fully on-screen rate (no time minimum)
54.4%
54.3%
54.4%
54.3%
54.4%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
— 1 sec fully on-screen rate
47.8%
47.6%
47.8%
47.6%
49.2%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– Scroll rate
68.6%
70.4%
68.6%
70.4%
69.3%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– Active page dwell time (seconds)
49.61
48.90
49.61
48.90
47.40
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Mobile web
– In-view rate
N/A
N/A
N/A
N/A
57.5%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– In-view time (seconds)
N/A
N/A
N/A
N/A
16.20
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
— In-view time 5+ sec rate
N/A
N/A
N/A
N/A
36.8%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
— In-view time 10+ sec rate
N/A
N/A
N/A
N/A
26.5%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
— In-view time 15+ sec rate
N/A
N/A
N/A
N/A
20.0%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
— In-view time 30+ sec rate
N/A
N/A
N/A
N/A
8.4%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
— In-view time 1+ min rate
N/A
N/A
N/A
N/A
2.9%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– Fully on-screen rate (no time minimum)
N/A
N/A
N/A
N/A
57.3%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
— 1 sec fully on-screen rate
N/A
N/A
N/A
N/A
46.8%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– Scroll rate
N/A
N/A
N/A
N/A
84.0%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Mobile in-app
– In-view rate
N/A
N/A
N/A
N/A
67.0%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– In-view time (seconds)
N/A
N/A
N/A
N/A
14.60
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
— In-view time 5+ sec rate
N/A
N/A
N/A
N/A
40.5%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
— In-view time 10+ sec rate
N/A
N/A
N/A
N/A
30.4%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
— In-view time 15+ sec rate
N/A
N/A
N/A
N/A
19.2%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
— In-view time 30+ sec rate
N/A
N/A
N/A
N/A
6.7%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
— In-view time 1+ min rate
N/A
N/A
N/A
N/A
2.5%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– Fully on-screen rate (no time minimum)
N/A
N/A
N/A
N/A
69.7%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
— 1 sec fully on-screen rate
N/A
N/A
N/A
N/A
56.0%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: Moat

Note: represents activity on the Moat Analytics platform, broader industry metrics may vary

Additional Note: in-view rate: percentage of impressions where at least 50% of an ad was in-view for at least one continuous second; in-view time: the length of time an ad has been active and in-view; fully on-screen rate: percentage of impressions where the ad surface was 100% on-screen for any period of time; scroll rate: percentage of impressions where the user scrolled; active page dwell time: average length of time the user was on the page with the window in-focus

Methodology: Data is from the quarterly Moat reports titled "Benchmarks Report." Data is based on billions of display, mobile, native and video ad impressions served daily on connected TV, desktop, smartphone and tablet (in-app and browser) worldwide, primarily in the UK and US, during each quarter. Moat has a significant portion of the top 100 publishers as clients across various industries. Moat Analytics provides digital display, mobile, native and video viewability and attention-based metrics to advertisers, agencies and publishers.

Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

11 Times SquareNew York, NY 100361-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2023 
Insider Intelligence Inc. All Rights Reserved.