Timeframe | Q1 2019 | Q2 2019 | Q3 2019 | Q4 2019 | Q4 2020 | |||
---|---|---|---|---|---|---|---|---|
Desktop | ||||||||
– In-view rate | 58.3% | 58.5% | 58.3% | 58.5% | 59.5% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
– In-view time (seconds) | 28.46 | 28.21 | 28.46 | 28.21 | 28.50 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
— In-view time 5+ sec rate | 42.2% | 42.3% | 42.2% | 42.3% | 44.3% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
— In-view time 10+ sec rate | 32.8% | 32.6% | 32.8% | 32.6% | 34.7% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
— In-view time 15+ sec rate | 26.8% | 26.6% | 26.8% | 26.6% | 28.7% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
— In-view time 30+ sec rate | 13.0% | 12.3% | 13.0% | 12.3% | 13.5% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
— In-view time 1+ min rate | 5.8% | 5.8% | 5.8% | 5.8% | 5.5% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
– Fully on-screen rate (no time minimum) | 54.4% | 54.3% | 54.4% | 54.3% | 54.4% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
— 1 sec fully on-screen rate | 47.8% | 47.6% | 47.8% | 47.6% | 49.2% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
– Scroll rate | 68.6% | 70.4% | 68.6% | 70.4% | 69.3% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
– Active page dwell time (seconds) | 49.61 | 48.90 | 49.61 | 48.90 | 47.40 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Mobile web | ||||||||
– In-view rate | N/A | N/A | N/A | N/A | 57.5% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
– In-view time (seconds) | N/A | N/A | N/A | N/A | 16.20 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
— In-view time 5+ sec rate | N/A | N/A | N/A | N/A | 36.8% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
— In-view time 10+ sec rate | N/A | N/A | N/A | N/A | 26.5% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
— In-view time 15+ sec rate | N/A | N/A | N/A | N/A | 20.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
— In-view time 30+ sec rate | N/A | N/A | N/A | N/A | 8.4% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
— In-view time 1+ min rate | N/A | N/A | N/A | N/A | 2.9% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
– Fully on-screen rate (no time minimum) | N/A | N/A | N/A | N/A | 57.3% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
— 1 sec fully on-screen rate | N/A | N/A | N/A | N/A | 46.8% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
– Scroll rate | N/A | N/A | N/A | N/A | 84.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
Mobile in-app | ||||||||
– In-view rate | N/A | N/A | N/A | N/A | 67.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
– In-view time (seconds) | N/A | N/A | N/A | N/A | 14.60 | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
— In-view time 5+ sec rate | N/A | N/A | N/A | N/A | 40.5% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
— In-view time 10+ sec rate | N/A | N/A | N/A | N/A | 30.4% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
— In-view time 15+ sec rate | N/A | N/A | N/A | N/A | 19.2% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
— In-view time 30+ sec rate | N/A | N/A | N/A | N/A | 6.7% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
— In-view time 1+ min rate | N/A | N/A | N/A | N/A | 2.5% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
– Fully on-screen rate (no time minimum) | N/A | N/A | N/A | N/A | 69.7% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
— 1 sec fully on-screen rate | N/A | N/A | N/A | N/A | 56.0% | Maximum of two rows can be charted. Deselect another chart icon to add this one. |
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