Industries Overview
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Learn More →Fraud Rates
by Device
by Device & Ad Size
by Device & Country
by Device & Purchase Method
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Display Ad Fraud Rates, by Device & Country, Worldwide
| Timeframe | H1 2018 | H2 2018 | H1 2019 | H2 2019 | |||
|---|---|---|---|---|---|---|---|
| Desktop | |||||||
| Mobile | |||||||
| Australia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Canada | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| France | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Germany | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Italy | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Japan | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| New Zealand | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Spain | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| UK | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| US | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
| Worldwide | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||
Source: Integral Ad Science, April 2020 - May 2023
Note: represents activity on the Integral Ad Science platform, broader industry metrics may vary
Additional Note: ad fraud is defined as any impressions resulting from a deliberate activity that prevents the proper delivery of ads to real people at the right time and in the right place, that results in financial or opportunity loss by the advertiser and/or publisher in a particular transaction
Methodology: Data is from the semiannual Integral Ad Science (IAS) "Media Quality Report." The report is based on at least 100,000 impressions across at least 50 campaigns to report on an individual metric for a combination of geography, format, inventory source and device. Countries include Australia, Canada, France, Germany, Italy, Japan, New Zealand, UK and US. Integral Ad Science is a digital ad verification company.
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