Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
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Disney and YouTube demonstrate how AI is already disrupting advertising
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Forecasts
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Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Brand Risk
Display Ad Performance Benchmarks, Worldwide
by Device
by Device & Ad Size
by Device & Country
by Device & Purchase Method
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Data Table
Source & Notes
Source: Integral Ad Science, April 2020 - May 2023
Note: represents activity on the Integral Ad Science platform, broader industry metrics may vary
Additional Note: brand risk is defined as any impressions on pages that are flagged for posing various levels of harm to brand image and/or reputation through association, based on seven core content categories: adult, alcohol, hate speech, illegal downloads, illegal drugs, offensive language and controversial content, and violence
Methodology: Data is from the semiannual Integral Ad Science (IAS) "Media Quality Report." The report is based on at least 100,000 impressions across at least 50 campaigns to report on an individual metric for a combination of geography, format, inventory source and device. Countries include Australia, Canada, France, Germany, Italy, Japan, New Zealand, UK and US. Integral Ad Science is a digital ad verification company.
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