Source: Integral Ad Science, April 2020 - May 2023
Note: represents activity on the Integral Ad Science platform, broader industry metrics may vary
Additional Note: brand risk is defined as any impressions on pages that are flagged for posing various levels of harm to brand image and/or reputation through association, based on seven core content categories: adult, alcohol, hate speech, illegal downloads, illegal drugs, offensive language and controversial content, and violence
Methodology: Data is from the semiannual Integral Ad Science (IAS) "Media Quality Report." The report is based on at least 100,000 impressions across at least 50 campaigns to report on an individual metric for a combination of geography, format, inventory source and device. Countries include Australia, Canada, France, Germany, Italy, Japan, New Zealand, UK and US. Integral Ad Science is a digital ad verification company.