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United StatesDisplay Ad Performance Benchmarks, Poland
In-View Times
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by Device
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Overall Performance Metrics
by Device & Ad Size
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In-View Rates
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In-View Times
by Device & Format
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In-View Times
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Viewability Rates
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Display Ad In-View Times, by Device & Format, Poland (seconds)

TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
Desktop
Billboard (970x250)Maximum of two rows can be charted.
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Halfpage Ad (300x600)Maximum of two rows can be charted.
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MPU (300x250)Maximum of two rows can be charted.
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Skyscraper (160x600)Maximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Mobile
Billboard (750x200)Maximum of two rows can be charted.
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Halfpage Ad (300x600)Maximum of two rows can be charted.
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Mobile Banner 3:1 (300x100)Maximum of two rows can be charted.
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Mobile Banner 6:1 (320x50)Maximum of two rows can be charted.
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MPU (300x250)Maximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Source: Meetrics

Note: represents activity on the Meetrics platform, broader industry metrics may vary; includes mobile web and in-app

Additional Note: in-view time: the length of time an ad has been active and in-view (50% of an ad was in-view for at least one continuous second)

Methodology: Data is from the quarterly Meetrics report titled "Viewability Benchmarks." Data is based on billions of digital display ad impressions served on desktop, smartphone and tablet devices in Europe measured quarterly. Impressions triggered by fraudulent activities were excluded from the benchmarks. Meetrics is an ad verification company.

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