Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Synchrony weighs a branded wallet despite potential downsides
Article |
Mar 31, 2023
Kohl’s, Michaels, David’s Bridal launch marketplaces
Article |
Mar 31, 2023
UK policymakers publish an AI regulatory framework that’s flexible enough to cover all sectors
Article |
Mar 31, 2023
Will Taiwan respond to TSMC’s call to ramp up chipmaking efforts?
Article |
Mar 31, 2023
Is the creator economy cooling?
Article |
Mar 30, 2023
Consumers and retailers have very different attitudes toward dynamic pricing
Article |
Mar 30, 2023
Politicians weigh in on whether US banking needs a regulatory shakeup
Article |
Mar 30, 2023
Providers need to turn bad reviews into positive change
Article |
Mar 30, 2023
Payments M&A activity remains alive and well through fintech funding drought
Article |
Mar 30, 2023
Inclusion is rising in consumer importance, yet video ads are looking less diverse
Article |
Mar 30, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Overall Performance Metrics
by Device
by Device & Ad Size
Export all Data to Excel
Export Chart Image
Display Ad Performance Metrics, by Device, Russia
| Timeframe | Q2 2018 | Q3 2018 | Q2 2019 | Q3 2019 | Q4 2019 | |||
|---|---|---|---|---|---|---|---|---|
| Desktop | ||||||||
| — In-view time 1+ min rate | 6.5% | 6.5% | 5.5% | 5.7% | 5.9% | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||
| Mobile | ||||||||
Source: Moat, April 2020
Note: represents activity on the Moat Analytics platform, broader industry metrics may vary
Additional Note: in-view rate: percentage of impressions where at least 50% of an ad was in-view for at least one continuous second; in-view time: the length of time an ad has been active and in-view; fully on-screen rate: percentage of impressions where the ad surface was 100% on-screen for any period of time; scroll rate: percentage of impressions where the user scrolled; active page dwell time: average length of time the user was on the page with the window in-focus
Methodology: Data is from the quarterly Moat reports titled "Benchmarks Report." Data is based on billions of display, mobile, native and video ad impressions served daily on connected TV, desktop, smartphone and tablet (in-app and browser) worldwide, primarily in the UK and US, during each quarter. Moat has a significant portion of the top 100 publishers as clients across various industries. Moat Analytics provides digital display, mobile, native and video viewability and attention-based metrics to advertisers, agencies and publishers.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.