Viewability Rates
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Display Ad Viewability Rates, by Device & Format, Austria

TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
Desktop
Billboard (970x250)Maximum of two rows can be charted.
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Halfpage Ad/Sitebar (300x600)Maximum of two rows can be charted.
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Superbanner (728x90)Maximum of two rows can be charted.
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Medium Rectangle (300x250)Maximum of two rows can be charted.
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Skyscraper (160x600)Maximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Mobile
Halfpage Ad (300x600)Maximum of two rows can be charted.
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Interstitial (320x480)Maximum of two rows can be charted.
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Skyscraper (160x600)Maximum of two rows can be charted.
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Superbanner (728x90)Maximum of two rows can be charted.
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MPU (300x250)Maximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Source: Meetrics

Note: represents activity on the Meetrics platform, broader industry metrics may vary; includes mobile web and in-app

Additional Note: viewability rate: the percent of impressions where at least 50% of an ad was actively in-view for at least 1 continuous second

Methodology: Data is from the quarterly Meetrics reports titled "Viewability Benchmarks." Data is based on billions of digital display ad impressions served on desktop, smartphone and tablet devices in Europe measured quarterly. Impressions triggered by fraudulent activities were excluded from the benchmarks. Meetrics is an ad verification company.

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