Google Display Ad Performance Metrics
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Display Ad Performance Benchmarks, North America
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Google Display Ad Performance Metrics, North America

TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
CPC
$0.30
$0.35
$0.40
$0.40
$0.31
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CPM
$2.38
$2.32
$2.58
$2.82
$1.53
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CTR
0.80%
0.64%
0.64%
0.69%
0.47%
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Source: AdStage

Note: represents activity on the AdStage platform, broader industry metrics may vary

Methodology: Data is from the quarterly AdStage "Paid Media Benchmark Report." Data is based on billions of social ad impressions and tens of millions of clicks.

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