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United StatesVideo Ad Performance Benchmarks, Worldwide
Completion Rates
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by Device
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Overall Ad Performance Metrics
by Device & Country
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Brand Risk
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Viewability Rate
by Format
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% of Ad Viewed
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Completion Rates
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Engagement Rate
by Device & Format
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% of Ad Viewed
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Clickthrough Rates (CTR)
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Completion Rate
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Engagement Rate
by Device & Ad Length
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Impression Share
by Purchase Method
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Desktop Performance Metrics
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Video Ad Completion Rates, by Format, Worldwide

Timeframe2019
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Source: Innovid

Note: represents activity on the Innovid platform, broader industry metrics may vary

Additional Note: completion rate = the percentage of video ads that play to 100 percent completion

Methodology: Data is from an April 2020 Innovid report titled "Global Video Benchmarks." Data is based on hundreds billions of impressions from thousands of digital video campaigns served via connected TVs (Apple TV, game consoles, Roku, smart TVs, etc.), desktops, smartphones and tablets (in-app and browser) worldwide during 2019. Innovid is a video marketing platform that delivers interactive addressable video ad formats.

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