% of Ad Viewed
by Device & Country
by Device & Format
by Device & Ad Length
by Purchase Method
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Video % of Ad Viewed, by Format, Worldwide
| Timeframe | 2019 | |||
|---|---|---|---|---|
| Standard pre-roll | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||
| Dynamic creative (DCO) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||
| Interactive (all) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||
| CTV interactive | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||
Source: Innovid, April 2020
Note: represents activity on the Innovid platform, broader industry metrics may vary
Additional Note: % of ad viewed = the average duration a user watches a video as a % of the total video duration; broadcast includes publishers such as ABC, NBC, CBS, etc.; other includes portals and publishers that are not broadcasters, as well as platforms and aggregators including networks, DSP's and trading desks; custom interactive includes interactive elements to keep the user engaged and active within the video itself; clickthrough interactive includes elements that encourages the user to click through to a new web page independent of the ad
Methodology: Data is from an April 2020 Innovid report titled "Global Video Benchmarks." Data is based on hundreds billions of impressions from thousands of digital video campaigns served via connected TVs (Apple TV, game consoles, Roku, smart TVs, etc.), desktops, smartphones and tablets (in-app and browser) worldwide during 2019. Innovid is a video marketing platform that delivers interactive addressable video ad formats.
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