Video Ad Completion Rate, by Device & Format, Worldwide

Timeframe2019
Standard Pre-Roll
Desktop/laptopMaximum of two rows can be charted.
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MobileMaximum of two rows can be charted.
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Connected TVMaximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Dynamic Creative
Desktop/laptopMaximum of two rows can be charted.
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MobileMaximum of two rows can be charted.
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Connected TVMaximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Interactive
Desktop/laptopMaximum of two rows can be charted.
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MobileMaximum of two rows can be charted.
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Connected TVMaximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Source: Innovid

Note: represents activity on the Innovid platform, broader industry metrics may vary

Additional Note: completion rate = the percentage of video ads that play to 100 percent completion

Methodology: Data is from an April 2020 Innovid report titled "Global Video Benchmarks." Data is based on hundreds billions of impressions from thousands of digital video campaigns served via connected TVs (Apple TV, game consoles, Roku, smart TVs, etc.), desktops, smartphones and tablets (in-app and browser) worldwide during 2019. Innovid is a video marketing platform that delivers interactive addressable video ad formats.

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