Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Note: represents activity on the Innovid platform, broader industry metrics may vary
Additional Note: completion rate = the percentage of video ads that play to 100 percent completion
Methodology: Data is from an April 2020 Innovid report titled "Global Video Benchmarks." Data is based on hundreds billions of impressions from thousands of digital video campaigns served via connected TVs (Apple TV, game consoles, Roku, smart TVs, etc.), desktops, smartphones and tablets (in-app and browser) worldwide during 2019. Innovid is a video marketing platform that delivers interactive addressable video ad formats.
Powerful data and analysis on nearly every digital topic.