Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing
United StatesVideo Ad Performance Benchmarks, Worldwide
Engagement Rate
Collection Picker Arrow
by Device
Collection Picker Radio
Overall Ad Performance Metrics
Collection Picker Radio
Impression Share
by Device & Country
Collection Picker Radio
Brand Risk
Collection Picker Radio
Viewability Rate
by Format
Collection Picker Radio
% of Ad Viewed
Collection Picker Radio
Completion Rates
Collection Picker Radio
Engagement Rate
by Device & Format
Collection Picker Radio
% of Ad Viewed
Collection Picker Radio
Clickthrough Rates (CTR)
Collection Picker Radio
Completion Rate
Collection Picker Radio
Engagement Rate
by Device & Ad Length
Collection Picker Radio
Impression Share
by Purchase Method
Collection Picker Radio
Desktop Performance Metrics
Collections Picker Arrow
Edit Title
edit title
Download ChartExport all Data to Excel
Download ChartExport Chart Image

Video Ad Engagement Rate, by Device & Format, Worldwide

Timeframe2019
Standard Pre-Roll
Desktop/laptopMaximum of two rows can be charted.
Deselect another chart icon to add this one.
MobileMaximum of two rows can be charted.
Deselect another chart icon to add this one.
TotalMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Dynamic Creative
Desktop/laptopMaximum of two rows can be charted.
Deselect another chart icon to add this one.
MobileMaximum of two rows can be charted.
Deselect another chart icon to add this one.
TotalMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Interactive
Desktop/laptopMaximum of two rows can be charted.
Deselect another chart icon to add this one.
MobileMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Connected TVMaximum of two rows can be charted.
Deselect another chart icon to add this one.
TotalMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: Innovid

Note: represents activity on the Innovid platform, broader industry metrics may vary

Additional Note: engagement rate = percent of impressions where there was at least one interaction within the interactive video unit

Methodology: Data is from an April 2020 Innovid report titled "Global Video Benchmarks." Data is based on hundreds billions of impressions from thousands of digital video campaigns served via connected TVs (Apple TV, game consoles, Roku, smart TVs, etc.), desktops, smartphones and tablets (in-app and browser) worldwide during 2019. Innovid is a video marketing platform that delivers interactive addressable video ad formats.

Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

11 Times SquareNew York, NY 100361-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2023 
Insider Intelligence Inc. All Rights Reserved.